Discovery Diagnostics
We begin with evidence: stakeholder interviews, channel analysis, and market mapping specific to Irish audiences.
Our Method
Human-Centred Marketing Mastery Backed by Evidence
The Tootheufsq methodology combines data intelligence, creative experimentation, and purposeful leadership to elevate marketing teams across Ireland.
The Tootheufsq Capability Framework
Five pillars anchor every engagement, ensuring teams move from insight to sustained execution.
Strategic Alignment
We align marketing ambitions to organisational goals, clarifying metrics, governance, and success criteria.
Skill Immersion
Interactive workshops and labs immerse participants in real scenarios, building confidence to act quickly.
Implementation Coaching
Mentors guide teams through post-programme pilots, reinforcing learning through action.
Impact Measurement
We evaluate capability uplift with qualitative and quantitative indicators, informing continuous improvement.
Expert Guidance at Every Step
Our faculty includes strategists, data scientists, creative directors, and public communication specialists who understand Ireland’s market dynamics.
Instructional Excellence
- Curriculum developed with input from Irish universities and industry councils.
- Real-world briefs sourced from private, public, and non-profit sectors.
- Feedback-rich learning environment with measurable checkpoints.
Strategic Mentorship
Each cohort receives access to mentors who carry significant experience leading marketing transformation in Ireland and abroad.
- One-to-one leadership coaching sessions.
- Group reflections to embed workflows and rituals.
- Office hours for campaign reviews and analytical troubleshooting.
Tools and Templates for Immediate Impact
Participants leave with practical assets to apply inside their organisations.
Marketing Blueprint Canvas
A living document aligning audience insight, proposition, channel strategy, and performance indicators.
Campaign Measurement Grid
Modular dashboards that track awareness, engagement, conversion, and loyalty across Irish channels.
Governance Playbook
Operating rhythms and decision protocols that ensure marketing retains strategic influence.
Embedding Sustainable Practices
We integrate responsible marketing principles from the outset, covering accessibility, ethical automation, and inclusive narratives.
Ethics Checkpoints
Structured reviews that keep customer wellbeing, privacy, and representation front of mind.
Accessibility Standards
Training on content accessibility and localisation best practice aligned with Irish regulations.
Community Engagement
Methods for gathering community feedback and incorporating it into campaign design.